The lifestyle image process involved taking sometimes empty rooms, placing a product photographed at the correct angle & lighting, and retouching as needed to get to a final image that’s seamless enough to be convincing.
Work I did for ‘Tastemakers’ (formerly known as ‘The Wish Factory’)
A couple of packaging designs I worked on during my time at Pyle Audio.
An arrangement of various product photography and lifestyle concepts I've worked on for lights.com and Pyle Audio
Editorial design and layout work done for the New York Amsterdam News.
A collection of pages from toy catalogs I designed for the Amsterdam News.
Collection of assorted pages.
Quick video of me working on a few pages of the April 2017 issue which showcases my editorial layout design process.
Various layout I've worked on. Most of these are designed to be printed.
A quick reference college essay guide I worked on for a client I met through a co-worker at the Amsterdam News.
A flyer I worked on for an aunt who was hosting a vacation package to Jamaica.
A toned-down rendition of the Graphic Artist's Guild handbook I worked on as a student (and later updated). You can take a look at the current cover here.
An orange-themed 2-page spread layout I worked on as a student.
This is an alternate version of the same orange-themed spread.
Book redesigns I played around with as a student. The middle column features the originals.
Graphic Standards Manual for a fictional food company. This was part of a student project. The finalized logo can be seen in the vectors section of my website here.
Vector Illustrations done in Adobe Illustrator.
Many of these are student works, or just for fun.
Vector illustration of a classmate from my vector illustration class.
Vector artwork of my digital illustration professor.
A vector rendition of Atreyu's 'Suicide Notes and Butterfly Kisses'. You can view the original by clicking here.
A logo I designed for a local DJ.
This was a simple vector graphic I made that was meant for a plain t-shirt.
Two versions of a logo I worked on as part of a fictional, consumer-friendly Halal food company.
Part of this project included a Graphic Standards Manual in the layouts section of my site, which you can view by clicking here.
Fairly loose vector rendition of me through the years.
Was messing around with transparency here. Just some golden eggs in a slightly opaque bowl. This was done as a student.
A few design works that would fall under the "advertisement" category.
A collection of banner ads I worked on during my time at Snooth (2013).
This was a fictional ad campaign for 'NyQuil Fruit', completed in 2010 as a student. The project was worked on with a partner, and we aimed to market this as a natural alternative to the artificially flavored syrups currently on the market. We developed a brand of NyQuil with natural fruit flavors, and focused the campaign around it. I was responsible for the ad layout, and the bottle designs were created by my partner.
The bottom photo is a “real-life” mock of how the ad might look in the NYC subway.
This was a fictional ad campaign for Mountain Dew I created as a student. The message is simple: I was attempting to attribute productive/good behavior with Mountain Dew drinking, and the opposite for those who don't drink Mountain Dew, hence the playful use of "Dewer" and "non-Dewer."
The project required one celebrity endorsement, so I chose Shaun White because of his background in extreme sports.
Advertisement for Anger Management classes hosted by the Mayo Clinic. This was a student project.
A typebook designed to showcase the aesthetic value of the Helvetica typeface. I aimed to create visually compelling arrangements using the various weights and variations within the typeface. This was a student project.
These are pages from a fictional digital painting magazine I created for a student project. A large portion of this project, among many others, contributed heavily to my current knowledge and understanding of InDesign.
This is a 'to-scale' display of all associated design materials for a fictional agricultural exhibit. This was a student project.
A better view of the reader rail for the exhibit.
A simple infographic displaying declining starvation rates around the world.
A funny graphic I designed that talks about the difference between 'its' and 'it's' (with an apostrophe).
These are images done for Mobilestar. I was responsible for creating their mobile lifestyle images, so I needed to convincingly alter stock photos with their products for use in online stores such as Amazon and Groupon.
Some of the work I did for Pizza Vinoteca in Union Square.
The restaurant asked for a scaffolding banner to increase their visibility because there was neighboring construction. At the top are different versions of a design, and the bottom portion is a real-world mock of how it might look.
A simple and clean happy hour ad.
Black and white alternates of coupons.
This graphic was designed to display on a TV during the world cup.
A simple graphic meant to be used on the Pizza Vinoteca website.
These are a few examples of the kind of work I did at Baltz & Company as an intern. All of these, with exception of the invitation card are media clips on top of the publication they were featured in.
A small invitation card I put together for an upcoming event.
